EMAIL MARKETING

Email is a powerful communications tools when it’s used in the right way. That’s the basis for MarketingMatch’s Messaging Solutions. We offer solutions to handle applications across all industries with valuable core features, including personalization and promotional inserts; unlimited attachments and links to Web sites; multi-format support for optimal viewing; advanced click-through tracking; send-to-a-friend viral marketing; reply/remove collection; and detailed, graphical reporting.

Features:

Personalize your communications

Increase revenues with click-through advertising

Promote interest with links to attachments

Add impact with colorful graphics and animation

Drive traffic to your web site

Collect valuable customer data

Encourage customers to get in touch with you

Use viral marketing strategies to increase readership

Automate opt-out instructions for spam protection

Use MarketingMatch Messaging Solutions to:

Maximize the benefits of email with reliable, simultaneous delivery

Expand customer services without capital investment

Build and maintain customer databases

Boost marketing campaign results

Shorten business cycles

Open new paths for revenue

Reduce administrative costs and errors

What Industry Analysts Say

According to analyst firm eMarketer, email marketing spending will grow to $4.5 billion by year end 2003 and U.S. permission email-related volume will grow from 64 billion messages in 2000 to 227 billion messages in 2003. This growth is fueled by the proven benefits of permission email
over more traditional marketing tactics:

Higher Success Rates Over “Snail Mail”: According to a recent study by the META Group, email response rates can reach upwards of 15 percent compared to 1 to 3 percent for direct mail.

Economical Production and Delivery: With no production, paper, or postage costs, permission email makes sense. eMarketer's comparison of the average cost per message is $.20 for opt-in email vs $.75 to $2 for direct mail, and $1 to $3 for telemarketing.

Shorter Time Cycle: Jupiter Research states 80 percent of email marketing messages receive response within 48 hours compared to 6 to 8 weeks for direct mail.